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- Valentine's Day will save my business
Guest blogger David O'Donnell, who owns a chain of flower shops, has a story most retail businesses in Ireland can tell. He has had a horrendous Christmas and January. But he hopes to find green shoots of recovery todayBy the end of Valentine's Day, we hope to have taken in €35,000 from the sale of flowers in our five shops. The average spend on a bouquet will be €70. This might sound a lot, especially to UK readers, but to put it in context you need to know that the typical average spend on a bouquet before the recession was €45 and that's now down to €28-€30.Valentine's Day is critical for us and everyone else in the flower business. We rely on really high peaks – the next one is Mother's Day in April – to get through the lengthy troughs.Today, people go nuts on flowers and we'll have some guys who will think nothing of splashing out more than €100 for a bouquet.We will do five weeks business in one week – enough to get us through to Mother's Day.I have to admit things are looking better this Valentine's Day compared to last year which is a tiny silver lining in what has otherwise been a very tough year. But it also takes a huge effort. Normally we have two drivers on call, this week we've had 20.Our Christmas trade was horrendous – the two bouts of snow killed everyone's business. Even Christmas Eve was dead. There was no buzz and no last-minute bounce.Things were so bad we stopped paying rentThe few weeks before Christmas usually justify the lack of trade in October and November and keep the bank managers off our backs, but this year it didn't perform at all. I came back after Christmas and decided we had to take drastic measures. We decided to freeze all rental payments – we notified our landlords – and didn't hand over a penny for the month. We didn't have a choic 花屋のチェーンを所有しているユーザーのブロガーデビッドオドネルは、アイルランドで最も小売業が言うことができる話をしています
- US Retailers Hope For Strong Mother's Day Sales
Mother’s Day us one of biggest weekends for retail sales in US 母の日私たち、米国の小売売上高の最大の週末のいずれか
- The true cost of Mother's Day flowers - video
Roses for Mother's Day will be top sellers this weekend. But who really benefits from the trade in flowers grown in Africa? Felicity Lawrence reports on Kenya's horticulture industryMaggie O'KaneJacqui TimberlakeFelicity Lawrence
母の日のバラは今週末のベストセラーになります
- Veteran protester agrees to cover signs
Maria Gallastegui has promised Prince William that she will cover up her anti-war signs on the day of his wedding.The 52-year-old grandmother has been protesting at Parliament Square, London, for nine years.Five years ago... マリアGallastegui彼女は九years.Five年前に、国会議事堂Square、ロンドンで抗議されている彼のwedding.The 52歳の祖母の日に彼女の反。署名をカバーすることがウィリアム王子を約束している...
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