- Adidas Sees Opportunity In Sustainability
Adidas has been making waves, recently. Last week, the German sportswear manufacturer announced the biggest ad campaign in its history, featuring David Beckham, Katy Perry and Lionel Messi. Today came a big move in a different area: sustainability. According to CEO Herbert Hainer, the multi-year sustainability strategy will focus on "implementing environmental performance [...] アディダスは、最近では、波を作り続けてきた
- Riot fashion: new adidas PR 'disaster'
Adidas is embroiled in new PR troubles over its appearance as the fashionwear of choice for many of the young rioters in London and other parts of Britain.Dozens of images show rioters and looters wearing adidas clothing - hardly... ロンドンや画像のBritain.Dozensの他の部分の若者暴徒の多くの選択肢のfashionwearはアディダスの服を着た暴徒と略奪を示すようにアディダスは、その外観上の新しいPRのトラブルに巻き込まれていない - ほとんど...
- Paul Fireman On His $250 Million Golf Course Liberty National
In 2006 Paul Fireman sold his company, Reebok, to Adidas for $3.8 billion. Fireman took home about $60o million from the deal and landed on the Forbes 400 list. That same year, Fireman opened Liberty National Golf Course. Sitting on the New Jersey side of the Hudson River on a former toxic Superfund site, the course cost Fireman $250 million to build. 2006年にポール消防、38億ドルのアディダスに彼の会社を、リーボック、販売
- Adidas® suede campus 80 sneakers
adidas® suede campus 80 sneakers
- 鳴り止まない
john frusciante styleの本に、チャド曰く、by the wayを評して…
- Adidas wants generalised 'Better Cotton' use by 2018
BERLIN - THE German sporting goods group Adidas wants to make all its cotton clothing with material that has earned the 'Better Cotton' label by 2018, an executive said Tuesday in a press interview. 'We want to increase the part of 'Better Cotton' as quickly as possible, and use only that by 2018,' Frank Henke, head of environmental and social issues at Adidas, told the business daily Handelsblatt. ベルリンは - アディダスは、2018年までに。。u0026#39;ベター綿。。u0026#39;ラベルを獲得している材料とそのすべての綿の服を欲しがっているドイツのスポーツ用品グループ幹部は記者会見で明らかにした
- Suppliers of Top Clothing Brands Polluting China's Rivers
Chinese suppliers of major clothing brands, including sportswear giants Adidas, Nike and Li Ning, are polluting the Yangtze and Pearl River deltas in China with toxic, hormone-disrupting chemicals, according to evidence released by Greenpeace. スポーツウェア巨人アディダス、ナイキ、李寧を含む主要な衣類のブランド、、の中国のサプライヤーは、グリーンピースが発表した証拠によれば、毒性、ホルモンかく乱化学物質で、中国の長江と珠江のデルタを汚染している
- Strong Chinese Demand, Sustainable Innovation Give Nike Upside
Nike’s global footwear market share has consistently grown over the years reaching about 17% at the end of 2010. We attribute this success to its strong marketing and innovation as well as growing demand from emerging markets like China. But rising input costs and air freight have been a concern for Nike, which contributed to the company providing lower gross margin guidance by 50 basis points in 2011 vs. 2010. (See Nike's Earnings Re-Iterate Gross Margin Pressure) Nonetheless, we believe the company has bright prospects in new markets like China that will give it an edge over rivals like Sketchers , Adidas AG, Steve Madden and K-Swiss . ナイキのグローバルな靴の市場シェアは一貫して年が2010年末には約17％に達して上に成長しています
- World Cup City Diary: Cursed: The high price of corporate sponsorship
History records the risks of aligning sportswear brands with flaky athletes. A Greek sprinter, Katerina Thanou, failed a drugs test at the 2004 Olympics – a double blow as she was the poster child of the Games. Quite literally: Adidas had plastered her picture on billboards across Greece. 履歴レコードフレーク選手とのスポーツブランドを合わせてのリスクを
- ナイキプレミアカップ決勝 横浜FM×京都
jfa premier cup 2011 supported by nike
- Companies change marketing strategy
Leading sportswear makers are readjusting the marketing strategies of their brands in China with two of the top sellers moving into lower-tier cities in order to be more competitive.
Nike Inc, the best-selling global sports brand, which is expecting record sales growth in China this year, is launching a range of low-priced products across the country rather than just focusing on high-end buyers.
A similar drive is also being undertaken by Adidas AG, another major overseas sportswear bran ... 大手スポーツメーカーでの成長を期待してレコードの販売は、スポーツブランドのグローバルな販売再調整マーケティングのイン戦略を彼らのブランドbest、中国と2位で販。移動に低-層の都市の命令に株式会社ナイキmore競争
- Nike Stock Due For A Step Lower
Nike is the largest global manufacturer of athletic footwear, apparel and equipment by sales volume, and competes with Skechers, Adidas AG, Steve Madden and K-Swiss in the global footwear market. It sells its products under several brands including Nike, Nike Golf, Converse, Cole Haan, Umbro, and Hurley. ナイキ、スポーツシューズ、アパレル、機器販売量で世界最大のメーカーであり、Skechers、アディダスAGは、スティーブマッデンとK -世界の靴市場でスイスと競合している
- Poker site on fraud charges
Authorities in New York City have unsealed an indictment charging 11 people with bank fraud and illegal gambling in a prosecution of the three largest Internet poker companies.Federal prosecutors in Manhattan said Friday they... ニューヨーク市当局によると、マンハッタンの三最大のインターネットポーカーcompanies.Federal検察の起訴の銀行詐欺や違法賭博で11人を充電する起訴状を開封した金曜日は...
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